Being a developer or a designer, you might have had a good practice of crafting the web pages, but the multifaceted SEO goes much beyond it. Google’s spiders want to crawl through the pages and find out the relevance of the site. Based on the relevance with the search queries, they rank the sites on Google.
The basic building block to rank number one in Google is to start with on-site SEP optimization. The road to search engine domination is not that easy. And hence you need to make sense with every step and strategy you are implementing to pass through the rank game.
One may not know the SEO considerations while building a website, and hence this blog focuses on ways to improve the SEO strength of the website. Gaining organic traffic through the website is the main motive of designing an optimized site. Keep scrolling to know the sure-shot ways which will help you improve the website design.
Adding a Blog:
You need to put on your wordsmithing hat and curate fresh content for the website in which the best Marketing Agency Toronto can help you with. A blog section with relevant topics helps you to get ranked. Since search engines are looking new and unique contents over the sites and are taken into consideration during the website ranking. You should choose ever-green topics and update blogs regularly or even on a weekly basis.
By practising this, you will observe a distinct SEO advantage. If your blog is highly interactive and interesting, it naturally attracts search engine traffic. Once you start receiving traffic, you can ask your visitors and customers to leave comments or reviews on the page.
Regular and interactive blogs increase the chances of having potential customers who shall share your blogs on their social networks and thereby spread your business name. Never ignore the spam comments and also do not include any duplicate content also.
How to build a website with SEO in mind is the question that pops up to every developer. Another way to increase the SEO strength is to include Google Analytics on each page. Your main motive right now is to include the SEO activity and unless you know the performance of the page on the search engines.
By installing Google Analytics, you will get to know which keywords are getting organic traffic and many other important insights. By analyzing the insights, you get a clear and better picture of the search traffic, traffic sources, and demographics. Thus, you get the chance to improve the site structure faster and better.
Reducing code bloating:
Search engines are here to crawl your content, and if in this scenario, your website is loaded with JavaScript, CSS, and HTML, it becomes hard for them to pass through the content. To get out through this problem, you need to reduce the code to content ratio. This will help the search engine spiders to understand the crux of the content and also improve upon the site speed. A faster page loading time is another key to top SEO rankings.
Crafting each page uniquely:
Relevant and unique content is the major requirement of the search engine bots. Search bots want content that is not duplicated and published anywhere else on the internet. This means you can not have the same content as the other websites, not even other web pages of the same website. Every page has to be uniquely designed with content.
If you ignore this, you are welcoming the risk of being ignored by the search engine bots. If you find any difficulty, you can take help from the Chameleon Digital media agency. You can also include snippets of the information covered in the other pages. This makes the visitor anxious to know what is there on the other pages. Do not undertake the risk of duplicating the content; otherwise, you may get penalized.
Using Meta description tags:
Your tags give the search engine crawlers an overview of what your website holds. You need to give your mind a troll and design meta tags so creatively that it convinces the visitors to visit the place and surf. Consider this as your first opportunity to make the impression and give it the best shot.
Removal of Repetitive wording from the website layout:
It might sound like a repetitive technique, but yes, you might find it tempting to include information like the contact details, the company’s motto, and other stuff. However, you should know this; Google is always looking out for unique content on each page. Repeating the above contact details might look like a repetition of an idea, and you can be penalized for the same. Hence, avoid or remove any such repetitive wording from the website layout.
Use title tags that are rich with keywords:
Your title of the website is the focal point for the customers. Generally, we follow the practice of including the company’s name and information but instead of doing this, use your targeted keyword in the title tag. This idea is a killer one and would help you easily to rank on the top. Do not make titles bigger than 60 characters so that it doesn’t get truncated.
We hope the above points help you to design a website for SEO. We wish you achieve a better rank and profit by generating sales.