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What is a segmentation in market research?

What is a segmentation in market research?

Market segmentation is a sub-discipline within marketing, in which you divide your brand’s broader target audience into smaller segments or subsets, based on various criteria such as demographics, behaviors, needs, opinions, interests, and other standards to better categorize your target market.

What are the 5 variables for segmentation?

The five basic forms of segmentation are demographic (population statistics), geographic (location), psychographic (personality or lifestyle), benefit (product features), and volume (amount purchased). Business markets may segment based on geography, volume, and benefits, just as consumer markets are.

What are the 4 market segmentation variables?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

What are examples of segmentation variables?

Demographic segmentation variables

  • Age. Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age.
  • Gender. Men and women generally have different likes, dislikes, needs, and thought processes.
  • Income and occupation.
  • Ethnicity and religion.
  • Family structure.

What are the elements of market segmentation?

There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations. It’s important to understand what these four segmentations are if you want your company to garner lasting success.

What are the main variables used for segmenting consumer markets?

Consumer market can be segmented on the basis of four major variables. They are geographic variables, demographic variables, psychographic variables and behavioral variables.

What is market segmentation and describe the principles variables used in segmentation?

Market segmentation typically involves forming groups of similar people. The characteristics of people that are used to determine if the people are similar are called segmentation variables. For example, if segmenting a market is based on the age of people, then age is the segmentation variable.

What do you mean by market segmentation why and how are markets segmented?

Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics. Market segmentation helps companies better understand and market to specific groups of consumers that have similar interests, needs and habits.

What are the variables used for segmenting the market of FMCG goods?

What are the five types of market segmentation?

5 Types Of Market Segmentation. 1. Firmographic Segmentation. Firmographic segmentation categorizes B2B customers into groups based on factors such as: Company size (How many employees do they have? What series of funding did they last receive?) Vertical (What industry are they in? For example, are your target customers hotels, spas, and other

What are some examples of marketing segmentation?

What is market segmentation?

  • Market Segmentation based on business types B2C business B2B business
  • 5 Types of market segmentation and examples Demographic Segmentation Behavioral Segmentation Geographic Segmentation Psychographic Segmentation Firmographic segmentation
  • What are the types of marketing segmentation?

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    What are the four marketing segments?

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