What is Evian+?
Meet evian+, a sparkling mineral enhanced drink made with the natural spring water you know and love, but enhanced with magnesium and zinc to help support normal cognitive brain function*. It’s the perfect way to add a little sparkle to your everyday.
Why is Evian using babies in their new advertising campaign?
The campaign marks a shift in tone, style and attitude for Evian, as this time, the babies voice a message. “We’ve been using babies for more than a decade as a metaphor of youth and today we wanted to give the babies a voice,” said Evian Global Brand VP Patricia Oliva.
Why is Evian’s ‘ Bare Necessities’ video going viral?
It features the babies dancing, riding and singing their way through a hip-hop rendition of one of the great odes to a purposeful, natural life: The Bare Necessities from The Jungle Book. No doubt that the video will become viral. The campaign marks a shift in tone, style and attitude for Evian, as this time, the babies voice a message.
What is Evian’s “live young” campaign?
It is the first time evian® has tied its “Live young” campaign to its commitment to becoming a circular brand by 2025 making all of its bottles from 100% recycled plastic (rPET).