What is a media kit for influencers?
In boring language, an influencer media kit is a digital portfolio that tells brands what they need to know about you. More specifically, it’s your pitch, your chance to sell yourself and actually validate your influence.
Where do you send press releases?
Here are the three best press release distribution services for small businesses in 2020:
- Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services.
- eReleases: Best for Affordable Press Release Writing & Distribution.
- PRWeb: Best for Affordable Multichannel Distribution.
Are press releases double spaced?
The length of a press release should be limited to ~ 500 words of single-spaced text of 10-12 point font. If sending hard copy, the text should be double-spaced. The more newsworthy the press release copy, the better the chances of it being selected by media for wider dissemination.
Can a press release be more than one page?
The press release should fit on two pages, and the first should begin about one-third the way down, to leave room for newspaper editors’ notes. The headline should be succinct, attention-grabbing. “In any case, no matter what the temptation, each press release should be kept to just two pages,” he says.
Why are press releases important?
Press releases were designed to inform journalists and members of the press what news is currently happening at your company. For that reason, press releases are important to your business’s media relations, in addition to increasing brand awareness. A press release doesn’t guarantee you media exposure.
What is the format of a press release?
A press release should contain your business logo, a headline, a lead paragraph that summarizes the announcement, and a newsworthy angle. Your written press release should also include three to four body paragraphs, hyperlinks, social media links, quotes, and multimedia.
How much for a press release?
A range of $500-2500 is standard to retain an experienced, skilled press release writer. At this level, how much you pay will be based on the strength of the writer’s portfolio, expertise in your type of business (B2B versus B2C, technical versus non-technical, etc.), and the quality of understanding for your audience.
How many words are press releases?
Is a press release single or double spaced?
If you’re drafting a press release for someone to edit on paper, double-space it. If it’s the finished copy, single-spacing is conventional.
What are the 7 steps to a press release?
Writing a Press Release in 7 Simple Steps
- Find Your Angle. Every good news story has an angle.
- Write Your Headline. Your headline should grab the attention of your audience.
- Write Your Lede.
- Write 2 – 5 Strong Body Paragraphs With Supporting Details.
- Include Quotes.
- Include Contact Information.
- Include Your Boilerplate Copy.
How do I publish a press release for free?
The following are the top 10 free press release distribution websites out there.
- PR Fire.
- PR ZOOM.
How do I write a 2019 press release?
How To Write a Press Release: 7 Steps
- Find Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind.
- Write Your Press Release Headline.
- Craft Your Lede.
- Write Your Body Paragraphs.
- Include Supporting Quotes.
- Write Your Boilerplate Text.
- Add Media Contact Details.
How do press releases work?
Reporters rely on press releases for stories. Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.
How do you end a press release?
How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.
What is the best time to send a press release?
between 10 am and 2 pm
Can you end a press release with a quote?
Don’t leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. Leave them until the penultimate paragraph and you give the impression that they can’t be terribly important.
How many pages should a press release be?
How do I ask for a media kit?
While you want to keep the email short, be sure to say something more than just “see my media kit.” Invite brands to request one: On your PR/Advertising page, encourage brands to contact you and request a media kit. Take them to conferences: Print your media kit out and hand them out to brands you really connect with.
How do I write a press release for myself?
Prepare a Personal or Business Press Release
- Start by writing a header. It should look like this:
- Write a headline. Keep it to one sentence.
- Write a strong introductory paragraph.
- Write the body of the press release.
- Write a final paragraph that restates and summarizes the key points of your release.
Are press releases worth it?
Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.
How much should a media kit cost?
Press kits $125 high/hour, $53 low/hour, $85 average/hour; $5,000 high/project, $1,000 low/project, $2,334 average/project. Press/news release $100 high/hour, $23 low/hour, $62 average/hour; $1,000 high/project, $75 low/project, $305 average/project.
Can datelines be included in news releases?
A dateline is a brief piece of text included in news articles that describes where and when the story was written or filed, though the date is often omitted. In the case of articles reprinted from wire services, the distributing organization is also included (though the originating one is not).
What is a media kit in advertising?
A media kit is a promotional tool that contains specific information about a website or publication offering advertising, press, or marketing opportunities.
How long should a media kit be?
A media kit can range from 1-2 pages to 3+ pages, depending on how long you’ve been blogging for and how establish your brand is. There is no right number of pages, but personally my media kit is 2 pages. I’ve seen media kits that include editorial features and work as well as expertise listed out.
Why is 30 at the bottom of press releases?
It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.
How do you start a media kit?
A step-by-step guide to creating a powerful press kit
- Overview: Give a brief summary.
- Press Releases: List a few notable milestones.
- About: Highlight additional information.
- Audience: Visualize your market.
- Resources: Include all useful materials.
- Media Assets: Provide high-quality images.
- Founders: Include a short bio.
How do you write numbers in a press release?
Write out numbers one through nine, and use figures for 10 and above. Spell out a number if it starts a sentence unless it’s a year. For percentages, use numbers and do not use the % symbol. Example: 39 percent.
What does a good press release look like?
The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
Do you indent a press release?
There are many different ways to format a press release. Before beginning the body of the release, make the text flush left and indent paragraphs or have them flush left with a line of space between paragraphs.
What is in media kit?
It is the public face of all your company news, the home of your media relations. It includes everything a journalist would need to tell a story and understand your brand. It can include everything from press releases, to contact details, to a company about page, to press releases to (you guessed it) media kits.